Slide 9 of 14
Indeed, it seems unlikely that the pessimistic view of the state of company hearing
conservation programs derived from the NOES study could be true. Maybe this data may have
been flawed. Is there some other way that we could assess the status of hearing
conservation? What if we were to try to establish the size of the market for hearing
conservation? Then, we could compare the size of the calculated market to see if the
economics of the hearing conservation service and product suppliers match the projections.
A simple way to do this would be to take the $63 per worker per year and multiply it by
the approximately 30 million workers in the U.S. who are at risk. This method projects the
market for hearing conservation/hearing loss prevention to be about $1.8 billion per year.
Since this convention is one of the premier venues for companies in this line of work
to contact prospective customers I would assume that these service providers would be up
on the exhibit floor in great numbers. A $1.8 billion dollar per year market is a BIG
Now, Ill tell you my knee-jerk reaction/assessment. When I look at the exhibitors
in the exhibit hall I dont see $1.8 billion worth of noise control and hearing loss
prevention services being offered to you. Actually, it looks much more like a market
analysis done several years ago for another convention which implied there is about $320
million worth of market in this country. Maybe the missing $1.5 billion dollars are being
spent internally by companies internally producing these services and products. But, also
maybe there is big segment of the market that has decided that they dont have to
provide these services and products to their workers. We really dont know.